The Job Holder Responsible For
- Use analysis and business understanding to implement Customer Value Management (CVM) process, which aims to increase Customer value through Finding who are the targeted customers, What to offer them, How to touch them, and Testing metrics to track and measure campaign efficiency.
- Use analysis and business understanding to help the business better understand what has happened, and find out the root cause of many business problems.
Key Accountabilities
Data and Reporting:
- Create and maintain data in a sense that it can be re-used in different ways for different purposes.
- Communicate and align with stakeholders to translate business requirements into data requirements.
- Analyze datasets to define metrics (both financial and non-financial metrics), reports and visualizations mostly for performance management.
- Build data model and use data visualization tools to generate dashboards, reports and presentations that aid in data storytelling. Understanding and interpretation of trends and patterns to provide meaningful insights.
Customer Insight Analysis:
- Using analytical approach and model (segmentation and descriptive) to identify meaningful and actionable customer insights from various data sources.
- Using analytic techniques to segment customers and find out tactical segments of targeted customers, and test hypothesis of whether customers like our offerings.
- Use that information to better understand our customers through time.
