Digital Marketing Manager - Living Global - 4N021

Marketing Strategy & Execution for Real Estate Projects
• Participate in planning real estate project marketing strategies to achieve specific sales targets, including ideas, sales promotion campaigns, advertising messages, advertising images, communication channels, tools, categories, and cost breakdowns for each stage.
• Execute brand and marketing directions in line with strategic guidance from Management for assigned real estate projects.
• Implement marketing activities for projects to support sales, such as: television and radio advertising; online and social media advertising; signage; event organization, etc., and evaluate the effectiveness of these activities.
• Develop detailed marketing plans, and project timelines covering communications, and campaign execution.
• Manage and control marketing budgets to ensure effective and efficient use of resources.
• Monitor implementation progress and prepare regular reports evaluating campaign effectiveness, brand quality, timeline adherence, and budget performance.

Market Research & Strategic Proposal
• Conduct market research to support Sales and Business teams in building appropriate sales strategies and project positioning.
• Analyze customer insights, market trends, and competitor activities to continuously propose optimized branding, communication, and production solutions that enhance business performance.

Cross-functional Collaboration with Sales & Internal Teams
• Work closely with the Sales team to align communication messages, and marketing content with overall business plans and sales policies.
• Proactively develop creative ideas, oversee content creation, and supervise production execution across key materials (visuals, videos, brochures, digital assets, on-site branding, etc.).
• Ensure brand consistency and quality across all communication touchpoints.

Event Management & Project Promotion
• Participate in planning, organizing, and executing branding events, launches, and promotional activities for real estate projects.
• Coordinate with internal teams and external partners to ensure event concepts and execution align with brand direction and project objectives.

Media & Distributor Communication Management
• Coordinate with and monitor media, communication, and branding activities conducted by distribution partners and agencies.
• Ensure all external communications follow approved brand guidelines, sales strategies, and positioning direction.
• Provide guidance and feedback to distributors to maintain brand consistency.

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields.
• Fluent English is required.
• Minimum 10 years of experience in marketing.
• Solid understanding of and hands-on experience with communication and media channels, including digital, offline, experiential, and press-based platforms.
• Strong capabilities in market research, and communication strategy development.
• Excellent negotiation, stakeholder management, and persuasion skills.
• Willingness to travel for business purposes when required Preference for candidates with experience in real estate developers, property companies, or related industries.

QUYỀN LỢI KHI GIA NHẬP ROX GROUP

Competitive Compensation & Rewards

• Competitive salary benchmarked against the market and aligned with your capabilities. Salary will be negotiated upon successful completion of the interview process.
• Year-end performance bonus equivalent to 2 to 3 months of average annual salary, depending on performance evaluation results.

Comprehensive Benefits Package

• Statutory insurance coverage and exclusive healthcare insurance for ROX GROUP employees.
• Diverse employee benefits, including flexible working hours, company trips, birthday leave, and more.
• Access to employee loan programs with preferential interest rates.

Learning & Career Advancement Opportunities

• Well-structured and in-depth training programs focused on workforce transformation (Reskilling, Upskilling, and New-skilling), tailored to different job groups.
• Dedicated coaching and mentoring from leaders, direct managers, and industry experts.
• Leadership development programs for high-potential employees, preparing them for future management and leadership roles.
• Strong preference for internal promotions to management positions, creating clear career advancement opportunities.

Professional Working Environment & Dynamic Corporate Culture

• A friendly, supportive workplace that values accountability, collaboration, and mutual respect.
• A dynamic and innovative environment that encourages creativity, continuous learning, and improvement.
• Respect for diversity, with a strong emphasis on teamwork and effective collaboration.
• A wide range of cultural, sports, and recreational activities that foster employee engagement and enjoyment.
• Recognized for multiple consecutive years by HR Asia as one of the "Best Companies to Work for in Asia" and by Anphabe as an organization with a "Happy Workforce."