Campaign Management Platform - MSB DF - 1M452

• Receive and evaluate requests from business departments to identify development needs.
• Collaborate with development teams and relevant parties to articulate business requirements.
• Conduct product testing during UAT and Pilot phases.
• Provide consultancy on deploying digital marketing activities based on system features.• Lead the development and execution of comprehensive growth marketing strategies targeting RB, EB, Digital MKT vertical at MSB.
• Utilize marketing automation solutions for optimization across digital and social channels.
• Develop strategies to increase user engagement, reduce churn, ensure positive ROI, and enhance overall customer experience.
• Plan and design growth-hack initiatives based on extensive research and collaboration.
• Implement customer segmentation strategies for personalized communication.
• Utilize data analytics to optimize promotional programs.
• Conduct market research and competitive analysis.
• Collaborate with business teams to provide user insights.
• Develop KPIs, track performance metrics, and report progress to senior management.
• Collaborate with other units to achieve business targets.
• Implement and evaluate A/B tests and experiments.
• Facilitate daily stand-ups, iteration planning, and sprint reviews.

• Minimum 2 years of experience in Business Analysis, Digital Marketing, or equivalent roles.
• Proficiency in deploying, integrating, or utilizing platforms such as Campaign Management Platform (CMP), Content Management System (CMS), Customer Data Platform (CDP), etc.
• Knowledgeable about advertising platforms, digital marketing channels.
• Familiarity with web/app analytics tools (e.g., Google Analytics, Google Tag Manager, Appsflyer, Adjust), and digital channels.
• Deep understanding of Martech and Customer Data Platform fields.
• Understanding of banking products and business strategies.

Employee Benefits:

Attractive Salary and Benefits:

• Competitive salary aligned with market standards and commensurate with capabilities, to be negotiated upon passing the interview round.
• Attractive incentives/KPI bonuses and commissions, paid monthly, with unlimited income potential (applicable to sales positions and certain specialized roles).
• Year-end performance bonus ranging from 2 to 5 months of the average annual salary, depending on performance evaluation results.

Comprehensive Benefits Policy:

• Insurance coverage as per legal regulations, along with exclusive life insurance for MSB employees.
• Diverse welfare programs, including flexible working hours, company trips, birthday leave, and leave for children's school opening ceremonies, among others.
• Preferential loan programs available for employees.

Training and Career Development:

• Structured and in-depth training programs focused on transformation (Re-skill, Up-skill, New-skill), tailored to different job positions.
• Dedicated mentorship and guidance from leaders, direct managers, and industry experts.
• Management development programs designed for high-potential employees, preparing them for future leadership and managerial roles.
• Priority for internal promotions, creating ample opportunities for career advancement.

Professional Work Environment and Dynamic Corporate Culture:

• Friendly and supportive atmosphere, promoting responsibility and teamwork.
• Innovative and dynamic culture, encouraging creativity, continuous learning, and innovation.
• Respect for diversity, with an emphasis on teamwork and effective collaboration.
• Vibrant cultural, sports, and entertainment activities, fostering a fun and engaging work environment.
• Recognized as one of the "Best Companies to Work for in Asia" by HR Asia for consecutive years and honored by Anphabe as a "Happy Workforce Enterprise."