1. Job Overview
We are seeking a Marketing Automation & Martech Expert to take ownership of end-to-end campaign execution across various marketing platforms. This role requires a hands-on expert with strong experience in customer journey design, campaign setup, Martech tools, and multi-channel execution.
2. Key Responsibilities
• Design, build, and optimize automated customer journeys using platforms like Insider, Salesforce Marketing Cloud, MoEngage, CleverTap, etc.
• Set up and manage multi-channel campaigns: App push, Web push, Email, SMS, ZNS, Web/App pop-ups...
• Collaborate with product, business, data, and tech teams to personalize messaging based on customer data and behavior.
• Analyze campaign results (CTR, CVR, ROI…) and continuously A/B test to improve performance.
• Map user events, define triggers, and configure real-time workflows and lifecycle automation.
• Ensure smooth Martech stack integration with other systems (CDP, CRM, tracking tools…).
• 2–5 years of hands-on experience in executing campaigns on Marketing Automation platforms.
• Strong knowledge and implementation experience with MKT automation platform.
• Experience in customer segmentation, event-based triggers, campaign logic, A/B testing.
• Practical knowledge of multi-channel messaging: App push, Web push, Email, SMS, etc.
• Strong analytical mindset and independence in problem-solving.
* Additional Responsibilities & Preferred Skills: Candidates should also possess strong working knowledge of the broader Martech ecosystem, including:
Martech Platforms & Tools:
• Experience with affiliate marketing platforms (e.g.. Accesstrade, CJ…).
• Familiarity with performance marketing platforms:
o Facebook Ads Manager, Google Ads, and tracking across ad networks.
• Understanding of tracking & attribution tools (e.g., Google Tag Manager, GA4, Firebase, AppsFlyer, Adjust, Branch…).
• Experience working with:
o Landing page & Website CMS (e.g., WordPress, Webflow, Shopify CMS, HubSpot CMS, Ladipage…).
o Chatbot platforms (e.g., Livechat, Tawk.to, BotStar, ManyChat).
o Email marketing tools (e.g., Mailchimp, Sendgrid, Braze…).
o CDPs/CRMs (e.g., Salesforce, Segment, HubSpot, Bloomreach…).
• Experience with pixel setup, event tracking, and data layer configuration on websites or mobile apps.
• Understanding of personalization and dynamic content generation on landing pages or web/app banners.
BENEFITS WHEN JOINING MSB
Attractive Compensation and Rewards:
• Competitive salary compared to the market and commensurate with capability, to be negotiated upon passing the interview round.
• Attractive incentive/KPI bonuses and commission schemes paid monthly, with unlimited income potential (applicable for sales and certain specialized positions).
• Year-end performance bonus ranging from 2 to 5 months of average annual salary, depending on performance evaluation results.
Comprehensive Welfare Policies:
• Insurance in accordance with legal regulations, along with private health insurance exclusively for MSB employees.
• Diverse welfare programs: flexible working hours, company trips, birthday leave, leave for children’s school opening day, and more.
• Preferential loan programs with special interest rates for employees.
Training and Career Advancement:
• Intensive, well-structured training programs focused on transformation (Re-skill, Up-skill, New-skill), tailored to specific job groups.
• Close guidance and mentorship from leaders, direct managers, and industry experts.
• Management development programs for high-potential employees to prepare them for future managerial and leadership roles.
• Internal promotion priority for management positions, providing career advancement opportunities for employees.
Professional Working Environment and Dynamic Corporate Culture:
• Friendly, open, and supportive environment that values responsibility and teamwork.
• Dynamic and creative culture that encourages innovation and continuous learning.
• Respect for diversity and a strong emphasis on teamwork and effective collaboration.
• A wide range of vibrant cultural, sports, and recreational activities fostering a connected and enjoyable workplace.
• Recognized for several consecutive years by HR Asia as one of the “Best Companies to Work for in Asia” and by Anphabe as a “Happy Workforce Enterprise.”